By Mr. Abhay Ray 
Introduction to Tesla
Tesla is an American multinational automotive and clean energy company. Founded in San Carlos, California, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.
Incorporation – Tesla was founded in July 2003 by Martin Eberhard and Marc Tarpenning. Headquarter in Austin, Texas, U.S.
Worldwide Locations of Tesla – East Asia, Europe, Middle East, North America, Oceania, Southeast Asia.
Mission and Vision of Tesla
The mission of Tesla is to accelerate the world’s transition to sustainable energy” Tesla sheds talks about the world’s inevitable shift to sustainable energy, and the company’s commitment to be an active catalyst of the process.The world is becoming conscious about energy use. General people are aware of the dangers of climate change and environmental pollution, now more than ever. They are actively seeking a healthier alternative for transportation, electric vehicles. Tesla’s innovation has revolutionized the electric vehicles industry, it’s electric cars provide speed, exclusivity, safety, cutting-edge battery technology, sustainability, etc.The vision is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Founder Details of Tesla
- Martin Eberhard
Martin Eberhard (born 1960,California) is an American engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) with Marc Tarpenning in 2003, where Eberhard was its original CEO serving until late 2007. In 2015, he was inducted into the University of Illinois Engineering Hall of Fame.Eberhard grew up in Kensington, a community in the Berkeley Hills. He received a B.S. in computer engineering from the University of Illinois Urbana-Champaign in 1982 And an M.S. in electrical engineering from the same school in 1984.
Eberhard began his career as an electrical enginee at Wyse Technology, where he designed the WY-30 ASCII computer terminal as his first product. Eberhard co-founded Network Computing Devices in 1987, where he served as chief engineer through its IPO in 1992. In 1996, Eberhard founded NuvoMedia with Marc Tarpenning, where they developed the Rocket eBook, the first e-book with secure internet delivery of content. Eberhard served as chairman and CEO until NuvoMedia’s acquisition by Gemstar in 2000.
Eberhard’s interest in sports cars, concern about the dependence on oil imports, and global warming led him to think about EV cars as part of the solution. Their development of the second generation of NuvoMedia’s ebook reader also had an impact due to their experience in sourcing lithium ion cell technology. Eberhard found out about and attempted to purchase a prototype EV sports car called the AC Propulsion tzero. He provided some financial and technical support in the conversion of the tzero to lithium-ion batteries. Eberhard then tried to convince AC Propulsion founder Alan Cocconi to turn the tzero into a production car. When Cocconi declined, Eberhard co-founded (with Marc Tarpenning), and became the first CEO of Tesla Motors, an electric car company in Menlo Park, California in 2003.
- Marc Tarpenning
Marc Tarpenning (born June 1, 1964 Sacramento, California,) is an American engineer and technology entrepreneur who co-founded Tesla Inc. with Martin Eberhard in 2003. Tarpenning served as the chief financial officer (CFO) and vice president of engineering of Tesla.He attended the University of California, Berkeley, and obtained a B.A. degree in computer science in 1985. After graduating from Berkeley, Tarpenning spent several years working for Textron in Saudi Arabia. Tarpenning then developed software and firmware products for several companies, including Seagate Technology and Bechtel, and later served as vice president of engineering at Packet Design, a network technology company. In 1997, Tarpenning and Martin Eberhard founded NuvoMedia, a company that built an early e-book reader, the RocketBook, in 1998. In 2000,Gemstar–TV Guide International acquired NuvoMedia for $187million.In 2003,Tarpenning and Martin Eberhard collaborated again and founded Tesla Motors (now Tesla Inc.).
Products and Services of Tesla
Electric cars, such as the Model S, Model 3, Model X, Model Y, Cybertruck, Tesla Semi, and Tesla Roadster, Battery energy storage systems, such as the Powerwall, Powerpack, and Megapack, Solar products, such as solar panels and solar roof tiles, Electric vehicle power train, batteries, and other components, Installation and maintenance of energy systems.
Founding Round of Tesla
|
Date of Funding |
Funding Amount |
Round Name |
|
Feb 05, 2024 |
$11M | Post IPO |
| Sep 04, 2023 | – |
Grant (prize money) |
|
May 22, 2023 |
$30.9M | Grant (prize money) |
| Oct 25, 2022 | $1.1M |
Grant (prize money) |
|
Sep 01, 2020 |
$5B | Post IPO |
| Jan 11, 2019 | $1B |
Post IPO |
|
Nov 19, 2018 |
$20M | Post IPO |
| Mar 28, 2017 | $1.78B |
Post IPO |
|
May 20, 2016 |
$1.46B | Post IPO |
| Jun 01, 2015 | – |
Post IPO |
|
Jun 13, 2013 |
$55M | Post IPO |
| Oct 10, 2012 | $10M |
Grant (prize money) |
|
Jun 09, 2011 |
$59.1M | Post IPO |
|
Nov 17, 2010 |
$30M |
Post IPO |
| Apr 20, 2010 | $561K |
Grant (prize money) |
|
Sep 15, 2009 |
$82.5M | Series F |
| Jun 23, 2009 | $465M |
Conventional Debt |
|
May 19, 2009 |
$136M | Series E |
| Nov 02, 2008 | $40M |
Series D |
|
Jun 01, 2008 |
$40.2M | Conventional Debt |
| Feb 20, 2008 | $40.1M |
Series D |
|
May 11, 2007 |
$45M | Series D |
| Jun 01, 2006 | $40M |
Series C |
|
Feb 01, 2005 |
$13M | Series B |
| Feb 01, 2004 | $7.5M |
Series A |
IPO of Tesla
On June 29, 2010, Tesla Motors launched its initial public offering on NASDAQ. 13,300,000 shares of common stock were issued to the public at a price of US$17.00 per share. The IPO raised US$226 million for the company. It was the first American car maker to go public since the Ford Motor Company had its IPO in 1956, and by 2014 Tesla had market value half that of Ford.
Tesla – Growth and Revenue
In 2023, Tesla generated $96.77 billion in annual revenue. That’s an increase of 18.8% compared to 2022. In the first nine months of 2024, Tesla’s revenue is already $71.98 billion.
Top Competitors of Tesla
- General Motors (GM)
- Lucid Motors
- XPeng Motors
- Ford
- NIO
Conclusion
Tesla Motors Company has a strong value chain that makes it very competitive in the automotive industry. The inbound logistics, production, outbound logistics, as well as the marketing and sales are integrated with a unique technology that ensures profitability and customer satisfaction. Its usage of unique technology and environmentally friendly vehicles some of its strengths, and the company has an opportunity to extend its operations to other regions since demand for EPV is high. The main weakness of Tesla is its absence in the global market while the major threat is competition from major automotive firms.
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