By Mr. Abhay Ray 
Introduction to Westlife Foodworld Development
Westlife Foodworld Limited formerly known as Westlife Development Limited. Westlife Foodworld Limitedis a leading player in India’s Quick Service Restaurant (QSR) sector. It operates as the master franchisee for McDonald’s in western and southern India through its wholly owned subsidiary, Hardcastle Restaurants Pvt. Ltd. (HRPL).
Incorporation of Westlife Development
Westlife Foodworld was incorporated on October 30, 1982. Initially focused on real estate and related activities, the company shifted its focus to the Quick Service Restaurant (QSR) sector in 1995 when it partnered with McDonald’s Corporation. The joint venture was converted into a master franchise agreement in 2010, and by 2012, HRPL became a wholly owned subsidiary of Westlife Development.
Worldwide Presence
Westlife Foodworld operates:
- Over 397 McDonald’s restaurants across 64 cities in India.
- More than 223 McCafé outlets.
- A workforce of over 10,000 employees.
The company focuses on sustainability through initiatives like recycling used cooking oil into biodiesel, eliminating single-use plastics, and sourcing over 95% of inputs locally.
Mission and Vision of Westlife Development
Vision:
To be a modern, relevant, and progressive food tech company delivering long-term prosperity and well-being for our customers, our people, our communities, and our shareholders.
Mission:
Making delicious feel-good moments easy for everyone.
Our foundational values stress caring for customers and people through service, building inclusion through welcome for all, and integrity always by doing the right thing. The guidelines are also a commitment to strong and cordial relationships with the community and its growth, acting like a family for good, and working to get better.
Products and Services of Westlife Development
Westlife Foodworld operates McDonald’s restaurants offering a wide range of products:
- Burgers: Premium burgers like Maharaja Mac and value options like McAloo Tikki.
- Chicken Items: McSpicy Chicken, Chicken McNuggets.
- Breakfast: McBreakfast menu with wholesome options.
- Beverages: Through McCafé, offering over 45 handcrafted hot and cold beverages.
- Desserts: Ice creams, shakes, smoothies, and dessert kiosks.
- Delivery Services: McDelivery app and partnerships with aggregators like Swiggy and Zomato.
Founder Details of Westlife Development
The company is part of the B.L. Jatia Group. Amit Jatia, the current Chairperson and CEO of Westlife Foodworld Limited, played a pivotal role in establishing McDonald’s presence in India. In 1996 and has been instrumental in expanding its footprint across Western and Southern India. He partnered with McDonald’s Corporation to form Hardcastle Restaurants as a joint venture. Over time, Amit Jatia acquired McDonald’s 50% stake in Hardcastle Restaurants in 2012, turning it into a master franchisee for McDonald’s in the region. Subsequently, Hardcastle Restaurants was merged into Westlife Development Limited, which was later renamed Westlife Foodworld Limited in November 2022
In his past career Mr. Jatia held the position of Chairman of West Pioneer Properties Ltd., Chairman & Managing Director at Hardcastle & Waud Manufacturing Co. Ltd., Managing Director at Houghton Hardcastle (India) Ltd., Member-Managing Committee at Indian Merchants’ Chamber and Vice Chairman for Hardcastle Restaurants Pvt Ltd.Under Amit Jatia’s leadership, the company has grown significantly, expanding its footprint to nearly 400 McDonald’s outlets across 64 cities and introducing brand extensions like McCafé and McDelivery. Smita Jatia, his spouse, serves as Vice Chairperson and has also been instrumental in driving the company’s growth.He received an undergraduate degree from Hamburger University and an undergraduate degree from the University of Southern California.
Funding Details of Westlife Development
Westlife Development was listed on the Bombay Stock Exchange on 27 August 2013. It` is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). The company has marquee investors such as Arisaig India Fund Ltd., Vontobel Fund, Tree Line Asia Master Fund (Singapore), among others.
Preferential Issue (2013):
Westlife Development raised funds by allotting 5.4 million equity shares at ₹333.05 per share to Arisaig Fund India Limited via a preferential issue
Bonus Shares:
The company issued bonus shares in a 79:1 ratio in 2008 and a 1:1 ratio in 2012, reflecting its shareholder-friendly approach
Capital Expenditure:
Over the years, Westlife has consistently invested in expanding its restaurant footprint and upgrading its infrastructure. For example, it invested ₹1,016.6 million in FY2018 for store reimaging and new restaurant openings
Vision 2022 Investments:
Under its Vision 2022 plan, the company aimed to invest over ₹5 billion to expand its restaurant network and brand extensions like McCafé, McDelivery, and Experience of the Future (EOTF) stores
Investor Base
- Promoter Holding: As of December 2024, promoters held a significant 56.3% stake in the company.
- Institutional Investors: Institutional holdings have shown slight growth, increasing from 35.02% to 35.14% in the December 2024 quarter
- Foreign Institutional Investors (FIIs): FIIs have reduced their stake marginally by 0.12%, while mutual fund holdings increased by 0.25% during the same period
Dividends of Westlife Development
|
Type |
Dividend | Dividend Per Share | Ex- Dividend Date | Announced on |
| Interim | 172% | 3.45 | Aug 08, 2023 |
Jul 27, 2023 |
|
Interim |
5% | 0.5 | Mar 16, 2009 | Feb 27, 2009 |
| Interim | 5% | 0.5 | Dec 10, 2008 |
Nov 21, 2008 |
|
Final |
10% | 1.0 | Dec 10, 2008 | Oct 06, 2008 |
| Final | 10% | 1.0 | – |
Oct 10, 2008 |
Splits of Westlife Development
|
Type |
Ex-Date | Record Date | Announced Date |
| Splits | Jun 12, 2013 | Jun 13, 2013 |
May 07,2013 |
Bonus of Westlife Development
|
Types |
Ex-Date | Record Date | Announced Date | Details |
| Bonus | Dec 07, 2012 | – | Sep 21, 2012 |
Bonus Ratio: 1 share(s) for every 1 shares held |
|
Bonus |
Dec 10, 2008 | Dec 11, 2008 | Oct 06, 2008 |
Bonus Ratio: 79 share(s) for every 1 shares held |
Growth and Revenue of Westlife Development
Key Milestones :
- Opened the first McDonald’s restaurant in Bandra, Mumbai, in 1996.
- Launched McCafé in 2013 to expand into the coffee segment.
- Introduced all-day breakfast menus at select outlets from 2016.
- Rolled out self-ordering kiosks starting in 2017.
- Achieved significant growth with Vision 2022 by focusing on sales growth and operational excellence.
|
Particulars |
FY 2024 | FY 2023 |
| Total Revenue | 2,410.28 |
2,298.52 |
|
Total Expenses |
2,314.43 | 2,149.06 |
| Profit after Tax (PAT) | 69.21 |
111.58 |
|
Operating Profit Margin (%) |
8.59 | 10.63 |
| Net Profit Margin (%) | 2.89 |
4.89 |
|
Basic EPS (₹) |
4.44 |
7.16 |
Awards and Achievement of Westlife Development
- Campaign EatQual Colours clinched four prestigious ‘Blue Elephants’ at the Kyoorius Awards under the ‘Commerce, Technology and Use of Media & Digital Platforms’ categories.
- Won Double Gold at the esteemed ET BrandEquityKaleido Awards 2024 for our campaign, EatQual Colours, in the categories of ‘Use of Digital PR’ and ‘Use of Storytelling’
- ‘Innovation in Tax Compliance’ Award by UBS Forums Pvt. Ltd.
- Best Quick Service Restaurant (QSR) Chain of the Year in Maharashtra & Goa at the Restaurant Awards 2024
- Recognised as one of India’s finest workplaces in the retail sector for 2024 by the esteemed Great Place to Work Institute (India)
Competitors of Westlife Development
- Jubilant Foodworks Limited
- Barbeque Nation Hospitality Limited
- Devyani International Limited
- Sapphires Foods India
- Speciality Restaurants Limited
- Restaurants Brands Limited
Conclusion
In conclusion,Under its Vision 2027 roadmap, Westlife Foodworld aims to expand its restaurant network aggressively across India; Enhance digital capabilities through omnichannel strategies like revamped McDelivery apps and self-ordering kiosks;Transition into a modern food-tech company while maintaining leadership in the QSR sector.Westlife Foodworld continues to redefine convenience and customer experience while building a sustainable business model that aligns with its long-term vision of growth and innovation. Financially, Westlife Foodworld has demonstrated a shareholder-friendly approach through initiatives like bonus share issues and consistent investments in infrastructure and restaurant expansion. The company’s Vision 2022 plan reflects its long-term commitment to growth, with significant capital expenditure dedicated to expanding its network and enhancing customer experiences.
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