The Legacy of Tata Group in the FMCG Sector : A Close Look at Tata Consumer Products

Introduction to Tata Consumer Products

Tata Consumer Products Limited is an Indian fast-moving consumer goods company and a part of the Tata Group. It is the world’s second-largest manufacturer and distributor of tea and a major producer of coffee. The company’s portfolio includes tea, coffee, water, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals. Tata Consumer Products was formed when the consumer products business of Tata Chemicals Ltd. merged with Tata Global Beverages Ltd. in February 2020

Incorporation – Tata Consumer Products Limited was incorporated on 18th October 1962, as a private limited company and was converted into a public limited company on 8th May, 1963, founded by Jamsedji Tata, Headquarters Kolkata, India.

 Mission / Vision of Tata Consumer Products

Mission – Passionately growing and innovating every day.

Vision – To build better lives and thriving communities.

Founder Details

Jamshedji Nusserwanji Tata (3 March 1839 – 19 May 1904) he is known as the father of Indian Industry who laid the foundation of a multi-billion dollar conglomerate, Tata Group. He was an Indian philanthropist, patriot, humanist, builder, and entrepreneur who started from ground zero by setting up his textile mill in Nagpur, which laid the foundation of the Tata Group. He is often termed as the man of steel who founded the city of steel, Jamshedpur.

Jamshedji Tata – Education / Career

Jamshedji Tata graduated from Elphinstone College in Bombay in 1858.After graduating he joined his father’s export-trading firm, and helped establish its strong branches in Japan, China, Europe, and the United States. In 1869,Jamsedji finally decided to commence his first business venture. For this, he bought a bankrupt oil mill in Chinchpokli, a neighbourhood in South Mumbai. He converted it into a cotton trading mill and named it Alexandra Mills. With a minimum capital investment of ₹ 21,000, it took him a year to turn it into a profitable textile trading firm. Later, in 1874, Jamshedji Tata floated the Central India Spinning, Weaving, and Manufacturing Company in Nagpur. In 1868, Jamsedji Tata started a small trading firm. Little did he know this tiny seed would grow into a massive tree of business, Today, Tata Consumer Products Limited stands tall as a global giant. But it wasn’t always this way. In 1962, it officially kicked off its journey as a private limited company, with its home base in Mumbai, India. From there, it ventured on a series of adventures that would shape how people worldwide enjoy their everyday products. In 1963, Tata Consumer Products was converted into a public limited company. Back in 1964, Tata teamed up with a big name in Indian tea, James Finlay, forming Tata Finlay. This partnership set the stage for Tata’s dominance in the tea industry.

Services of Tata Consumer Products Ltd

Beverages product portfolio spans tea, coffee, water and ready-to-drink beverages. The Foods product portfolio spans, salt, pulses, spices, ready-to-cook mixes, ready-to-eat, breakfast cereals, snacks and mini-meals and many more

Tea – Tata Tea, Tetley, Vitax, Teapigs, Good Earth

Coffee – Tata Coffee Grand, Eight O’Clock Coffee, Sonnets, Roast & Ground

Foods – Tata Salt, Tata Sampann, Tata Soulfull, Tata GoFit

Liquid Beverages – Himalayan, Tata Water Plus, Tata Gluco Plus, Fruski

Out-of-home – Tata Starbucks

Financial Performance of Tata Consumer Products Ltd

  • The financial performance front, for the last two fiscals, the company has (on a consolidated basis) posted a total income/net profit of ₹ 04 cr. / ₹ 1346.52 cr. (FY23), and ₹ 15451.47 cr. / ₹ 1300.99 cr. (FY24). It suffered a minor setback for FY24 on account of higher provisioning for depreciation, amortization, and exceptional item.
  • Tata Consumer Products Limited’s revenue increased by 10.75% and profit after tax (PAT) dropped by -3.38% between the financial year ending with March 31, 2024 and March 31, 2023.

Period Ended

31 Mar 2024 31 Mar 2023
Assets 280.21 Cr.

228.11 Cr.

Revenue

154.51 Cr. 139.52 Cr.
Profit After Tax 13.01 Cr.

13.47 Cr.

 Dividend of Tata Consumer Products Ltd

Announcement Date

Ex-Dividend Date Dividend Type Dividend (Rs)
3 Apr, 2024 24 May, 2024 Final

7.75

25 Apr, 2023

19 May, 2023 Final 8.45
04 May, 2022 09 Jun, 2022 Final

6.05

06 May, 2021

10 Jun, 2021 Final 4.05
14 May, 2020 18 Jun, 2020 Final

2.70

23 Apr, 2019

24 May, 2019 Final 2.50
11 May, 2018 20 Jun, 2018 Final

2.50

31 May, 2017

04 Aug, 2017 Final 2.35
25 May, 2016 08 Aug, 2016 Final

2.25

28 May, 2015

30 Jul, 2015 Final 2.25
28 May, 2014 05 Aug, 2014 Final

2.25

28 May, 2013

27 Jun, 2013 Final 2.15
23 May, 2012 09 Aug, 2012 Final

2.15

24 May, 2011

10 Aug, 2011 Final 2.00
26 May, 2010 05 Aug, 2010 Final

2.00

 The company has declared a dividend of 845% for FY23 and 775% for FY24.It will continue a prudent dividend policy post listings of RI shares based on its financial performance and future prospects.

Bonus of Tata Consumer Products Ltd

Announcement Date

Ex-Bonus Date Bonus Ratio
04 Oct, 1994 07 Oct, 1994

1:2

30 Sep, 1992

09 Oct, 1992 1:2
25 Jul, 1988 28 Nov, 1988

2:5

  Splits of Tata Consumer Products Ltd

Announcement Date

Ex-Split Date Old FV New FV
30 Apr, 2010 30 Jun, 2010 10

1

 Acquisitions of Tata Consumer Products Ltd

Tata Consumer Products has completed 5 acquisitions with an average acquisition amount of $214M. Its most active year was 2024, with 2 acquisitions, All these acquisitions are in India and United States, most of Tata Consumer Products acquisitions are in Food & Beverage Products and Online Grocery. Tata Consumer Products most recent acquisition – Capital Foods is a Manufactures and markets Chinese, Thai, Italian, Indian and European processed food, a 100% stake in it in January 2024 for a price of $615M.and acquire Organic India. In February 2021 for a price of $23.4M acquire Soulfull company.

 Awards & Achievements of Tata Consumer Products Ltd

In 2024 – Indian Marketing Awards has awarded Tata Consumer Products Limited with 5 medals. Winner at 14th Aegis Graham Bell Awards.

In 2023 – Awarded with World Star Global Packaging Awards by WPO 11th Global Safety summit awarded Tata Consumer Products Limited in Sectoral State Awards.

In the FMCG- beverages sector, Tata Consumer Products Limited was awarded Marketer of the year.

 Competitors of Tata Consumer Products Ltd

  • Nestle India Ltd.
  • Britannia Industries Ltd.
  • Hindustan Unilever,
  • Golden Tips Teas
  • Teabox

Conclusion

Tata Consumer Products Ltd. business has experienced a fascinating and challenging journey, marked by patience and resilience in growth. They’ve acquired over 5 companies globally, including in the US, UK, and Russia, expanding their product reach. However, their plans to expand retail presence in India face stiff competition from major players like Reliance and Amazon India, making market share gains challenging The MD & CEO of Tata Consumer Products Limited has announced the sustainability milestones for the financial year 2025-26. In order to align with their ESG Strategy, the company is focusing on sourcing, planet, communities, and nutrition.

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